If you are making 2026 a year for growth with daily disposable contact lenses, start with understanding your statistics. What numbers are you looking at? Almost all practitioners are on some sort of electronic health record system and contact lens ordering platform. That platform can provide some important stats to help with growth strategies. Here are a few stats to focus in on:
1. Percent Contact Lens Exams
This is a great place to start and will help the office and eyecare professional what percentage of eye exams performed were contact lens wearers. Is that number 10% or 30% or 50%? If that number is lower than expected, focus your growth strategies on improving that. That strategy could include presenting contact lenses by everyone from the front desk to the technician to the practitioners. Letting the patient know that they are a good candidate for contact lenses will open the eyes for many new wearers.
2. Percent Annual Supply
This number will help define the ability of the office to provide annual supplies compared to all orders. Is this number 10% or 50% or 90%? When focusing on improving this statistic, make sure your staff and patients understand why purchasing an annual supply makes sense. This saves the staff time and the patients money. Take a minute to develop your protocol from the exam room to the checkout and ordering. Eyecare practitioners can “authorize an annual supply with your new prescription,” and staff follow-through with annual price along with manufacturer rebates will help grow this percentage.
3. Percent Daily Disposables
This has been discussed many times, but look where you are at now compared to previous years. Is this 10%, 40%, or 80%? Additionally, is this percentage decreasing, flatlined, or growing? If this number is not where you are expecting to be, develop some new strategies to highlight the advantages of daily disposable lenses with your staff and patients. Inject some new life in these technologies and growth will occur!
Make the start of the new year a time to focus on your statistics. Have you achieved your goals from last year? If not, focus on growth strategies and ways to grow your daily disposable contact lens wearing population of all ages and prescriptions.
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